The United Kingdom Gambling Commission is looking into a game where Sutton reserve goalkeeper Wayne Shaw ate a pie. The problem is that a bookmaker offered odds if this player would eat a pie during the game on television. A bookmaker offered 8-1 odds that Sutton reserve goalkeeper Wayne Shaw would eat a pie on camera during the match. The UKGC is looking into any betting irregularities as it involves players and the slight chance that the players could have influenced the result giving them a potential to profit from the wager.
Looks like Wayne Shaw has resigned and FA is launching an investigation. It seems the entire bet was staged where Sunbets was looking for some viral promotion out of this which has now cost the goalkeeper his job.
Yeah, I bet it's profitable for him. I know that some users at are making quite a lot, and owners probably even more