Geolify: Is it Worth Your Time?
by James Inovejas
One of the most important things to consider when setting up an affiliate marketing campaign is analytics. A lot of people might frown upon it but it’s actually helpful in determining a lot of things in a campaign. In fact, a lot of affiliate programs boast of how good and reliable their analytics and reporting platforms are. While they often deliver on what they promise, there programs’ linking and analytics/reporting platforms still lack a couple of important features that can only be found on a Geo Targeting SaaS like like Geolify.
What does Geolify do?
Geolify (geolify.com) is an SaaS (Software as a Service) platform that aims to increase an affiliate marketer’s conversions by ensuring that their prospective referrals click and go through the right links. Why is this important? Let’s say you’re marketing something from the Amazon US Store. You’ve included the link to the product to your site/mailer and a prospective buyer clicks on it. The problem though is that the buyer is from outside of the US. You’re essentially robbed of a possible commission once the buyer sees that the product/service is only available for shipping/use within the United States and goes to look for that product elsewhere.
How Geolify works
The Geolify service addresses this issue using Geo links. This allows you to customize your affiliate links in a way that allows you to specific target locations/countries. With this, you can get affiliate links of a product from multiple Amazon Stores (US, UK, or Japan) to work on only one link. So if the prospective buyer who clicks on the link is from the UK, then instead of going to the Amazon US Store, he’ll be redirected automatically to the Amazon UK store.
More than link redirects
The pricing might seem like a lot but it’s actually very flexible. Since it’s not a subscription, you don’t have to worry about paying $5 monthly for 100 out of 1000 page views. And while you can use the service on all websites regardless if you went for Pre Paid or Free options, going Pre Paid will let you take out Geolify branding (ususally 5 second delay pages) on your redirects.
Is Geolify worth using?