The following email was sent to affiliates on October 6th, 2017 and affiliates are required to reply and comply by October 12th, 2017 in order to avoid having your account suspended.
Compliance and Account Suspensions
In the recent past, we have sent out a couple of important newsletters regarding compliance with the rules and regulations issued by the UK Gambling Commission. This is another send-out, an EXTREMELY important one, which you should not fail to open and that requires a thorough read through. As you should be aware, compliance with the requisite rules is a must, meaning you either fully commit yourself to abide or risk continuing your business as an affiliate with Casumo. We need you to carefully read, understand and confirm receipt of this communication by replying to this email. Failure to do this will result in your account being suspended and set to €0/0%.
Every affiliate without discrimination must be fully compliant by the 12th of October 2017 and in this newsletter we are going to show you exactly how to do that. Regardless of how big or small your account is with Casumo - THIS APPLIES TO YOU!
We do offer our apologies for the short notice, but we are working with extremely tight deadlines ourselves. We understand this is tough and we value you as our partner, which is why we will work together to get through this. Your dedicated Affiliate Manager is here to help you with any questions you may have. If you do not know who your AM is then please contact us on email@example.com.
From the 12th of October we will begin removing affiliates who cannot comply with the changes or show no active interest in doing so. Going forward we will only work with affiliates who can be trusted to keep up with regulatory changes and act upon them immediately or even better stay ahead of them. It’s important to understand that there is simply no room for error in regulated markets.
Send Outs, Editorials & Affiliate Networks
We will start off by announcing that all SMSs, Emails, Direct Marketing and Editorials (native articles) are no longer accepted sources of UK traffic. Anyone sending traffic via any of these means must stop immediately. You will no longer be paid for this traffic and failure to cease working this way will result in your account with us being closed and commissions withheld.
Additionally, Affiliate Networks should cease operations in the UK. Unfortunately the business of sub-affiliates is out of our control. “Sorry it was a sub-affiliate” is not a valid excuse and since the risk is high we have taken the decision to stop accepting sub-affiliation deals.
How to be compliant:
Regardless of the way in which you promote Casumo, the 3 points below are a necessity on every page where you promote any kind of Welcome Offer:
Add: 18+, New Customers Only, Gamble Responsibly - www.begambleaware.org
Add link to Terms and Conditions (Media ID 7416)
Remove all Casumo Characters - The UKGC believes that these may appeal to minors and therefore must no longer appear in any way, shape or form in the UK.
When mentioning Casumo’s Welcome Package of £1200 and 200 free spins in your review, you must clearly state how this is achieved along with all major terms. We strongly suggest the below wording:
“Casumo´s Welcome Bonus is split into 5 deposit bonuses to a maximum of £1200 and 200 free spins on Starburst
Directly after registration you get 20 freespins.
The first deposit bonus is 200% up to a maximum bonus of £50 and 180 free spins (20 freespins per day the following 9 days)
The second deposit bonus is 50% up to a maximum bonus of £150
The third deposit bonus is 50% up to a maximum bonus of £200
The fourth deposit bonus is 25% up to a maximum bonus of £400
The fifth deposit bonus is 25% up to a maximum bonus of £400
All deposit bonus amounts must be wagered 25 times before withdrawal. Winnings from any free spins must be wagered 30 times. The smallest possible deposit is £10. The maximum amount of bonus is £50. Not all games contribute equally to the wagering requirement. All deposit bonuses are on opt-in basis. For participation details refer to Casumo’s Bonus T&Cs.”
We know that on pages such as ‘Top 10 lists’ you may not have enough space for a large text similar to the above. In these cases, we recommend mentioning only the first deposit offer of ‘200% up to £50 bonus+20 free spins on Starburst’, including links to the terms and conditions and Full Terms and limitations of the Welcome Offer (in italics above) listed in your review.
The ASA are here to help:
This may all be a bit overwhelming, but please remember that the regulatory bodies wish for you to be compliant just as much as you and we do. If you have any uncertainties as to whether or not you are compliant, you can send your pages and reviews over to the ASA for a full review, after which they will carefully advise you on how to become 100% compliant. The link below is helpful:
How to proceed:
Firstly, we need you to reply to this email to confirm that you have read and understood this important piece of communication. We then need you to use and apply the information and recommendations from this email and make the necessary changes.
Lastly, we will need you to list every single UK source where Casumo is mentioned, so that we can assist by performing compliance checks ourselves. We want to work closely together on fixing anything that currently requires a fix. Please reach out to your Affiliate Manager accordingly.
We appreciate your understandings and trust your full cooperation. If you have any doubts, do not hesitate to contact your affiliate manager or email firstname.lastname@example.org. In any case please be reminded to send your acknowledgement and rectify your position at your earliest, in no case later than the 12th October 2017.
The Affiliate Team